SWYM GYM NYC
NOTE: SWYM GYM NYC is a client invented by Emily MacKay; they are not a real business or organization.
Visual identity, website splash page mock-up, print collateral, and merchandise for SWYM GYM NYC, a boutique aquatic fitness center based in New York City
Visual identity
April 2014
(Clockwise from top): Lettered logo, square logo, circle logo
Website Splash Page
April 2014
Print Collateral
April 2014
(Clockwise from top left): Business card front and back, key ring membership card front and back, pen, and notecard
Merchandise
April 2014
(Clockwise from top left): swim caps, gym bag, men's tank front, towel, women's tank front and back