NOTE: SWYM GYM NYC is a client invented by Emily MacKay; they are not a real business or organization.  

Visual identity, website splash page mock-up, print collateral, and merchandise for SWYM GYM NYC, a boutique aquatic fitness center based in New York City

Visual identity

April 2014


(Clockwise from top): Lettered logo, square logo, circle logo

Website Splash Page

April 2014

Print Collateral 

April 2014


(Clockwise from top left): Business card front and back, key ring membership card front and back, pen, and notecard


April 2014

(Clockwise from top left): swim caps, gym bag, men's tank front, towel, women's tank front and back